Will Bloody Texting PSA Get The Message To Teens?
Texting behind the wheel qualifies as irresponsible and completely stupid. There's even a word for it: intexicated. But is a gory British public service announcement going to reach kids who believe they are immortal?
Be warned: The four-minute PSA is extremely graphic, showing not only the realistic bloody injuries of three pretty teenage girls, but also an unresponsive infant in a car seat and a preschooler asking her unconscious and bleeding parents to wake up.
Mike Stout, director of the Division of Traffic Safety for the Illinois Department of Transportation, said that he didn't know if this kind of message would deter teens from texting behind the wheel -- and he wouldn't take the risk of trying to find out.
"This is way too gory," Stout told ParentDish. "...sometimes you have to push the envelope, but if you put this on TV, you'd have no control over who your audience was. Younger kids could see it, and I know some teens that it wouldn't affect at all."
As I watched the clip with my baby nearby, tears came to my eyes when the camera lingered on what appeared to be a dead infant in a car seat with a preschool-age sibling pleading for her parents in the front seat to "wake up."
So the PSA gets right to the hearts of parents to avoid the lure of a quick text. But would the teenagerin the car behind me do the same?
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Reader Comments (Page 1 of 98)
LS 8-25-2009 @ 1:41PM
"So the PSA gets right to the heart of parents to avoid the lure of a quick text. But would the teenager behind me do the same?"
In a word, no. Remember when we were kids, we had to watch videos like this? (I can't remember the names of them, but they involved a lot of screeching tires, impact, crashing windows, etc.) We left Driver's Ed and walked to our next class laughing about the video. SOME kids listened, but the overwhelming number of us didn't pay much attention.
Newsflash: teenagers are "bulletproof". Texting accidents don't happen to them. They happen to other kids. Having an accident because they had a few beers before driving won't happen to them... they happen to OTHER people.
And I'm not optimistic that this video, as bloody as it may be (and I chose not to watch it for personal reasons), as realistic as it may be, will affect teenagers who think the "Saw" series of movies is enjoyable viewing. We are dealing with a generation of kids who grew up shooting each other in bloody video games like Grand Theft Auto and the like; who watch blood and gore for fun. They are immunized, daily, by this stuff, so why would this matter?
The only thing that's going to wake them up, sadly, is when it happens to them, or someone very close to them. And that's the way it's always been.
Reply
alexandermcohen 8-25-2009 @ 4:16PM
Texting and driving is a big of a problem among adults as it is w/teens.
Steve 8-25-2009 @ 6:14PM
I fear you are right. But if it wakes up even one kid, or one adult (in our town the adults, especially women, are the worst). Am I being sexist as a man? No, just truthful. Men do it too, but mostly they talk on the cell phone.
iamwfmc 8-25-2009 @ 5:27PM
I totally agree with LS. There are similar e-mails floating around the internet that are extremely graphic, featuring smashed, decapitated teens who were texting or calling while driving. I'll incriminate myself and say, yes, I've viewed such "warnings" and still manage to text while driving. I think it's just as LS stated, you just don't think it will happen to you. Note to self: It can and will happen to me if I don't stop this TODAY!
Ginger 8-25-2009 @ 4:15PM
Right!! Some kids listened..... I'll take the 1 in 100 that listened coming at me going 55 MPH on a two lane road at 10:30 PM.
Chances are they will be driving, not texting.
Lee (Retired Çop) 8-25-2009 @ 7:52PM
I can't tell you how many accidents I have been to where stupid stuff like texting killed someone. This add should bring home just how stupid it is and should be viewed on a mandatory basis by everyone before he/she is given a cell phone or the like. If it saves life, screw the graphic nature and show it to everyone. Adults too!
Miller, lee 8-25-2009 @ 4:26PM
It seems a little graphic, but a little more detail should have been explained. They should have had a time piece, recording the time it took to be involved in such an accident. It doesn't take but one second or less and all heck can break loose. If one person learns from it then it was worth watching. Telephones as well.
Christina 8-26-2009 @ 3:34PM
It would matter because this could be a real situation, and it does happen often. When I saw it I pictured one of them being me, or one of my friends. Other people would probably picture themselves or their friends as well. So yes, it matters.
mark 8-30-2009 @ 1:05PM
I think everyone should see this not just teens
Gary 8-25-2009 @ 4:18PM
It's not graphic enough!!!!
Many schools have cut Driver Ed to cut costs - so many teens today do not get to see the films we saw years ago.
They need to see and hear the pain of parents viewing their son or daughter in the morgue! They need to SEE the blood and guts!!!
As far as many teens laughing about the films, etc. -
if we save ONE - it's worth it!!!!!!!
blonde 8-25-2009 @ 4:22PM
There needs to be more commercials like this on TV for the teenagers to see it over and over then it might sink in- I know I am going to show my teeager it.
Dr. Di 8-25-2009 @ 4:32PM
Unfortunately, it isn't only teens who text at the wheel. There are many adults who also must think they are bullet proof...What does the research suggest about the impact of films on teens and adults chronicling the effects of drinking and driving ?
Tina 8-25-2009 @ 4:25PM
Wow. This got my attention and I've seen plenty of scary movies. When it is real life, I think it hits home. I believe teens and young adults alike (and some older) should watch this with their eyes wide open.
Kathy 8-25-2009 @ 4:30PM
I think that you need to show victims that haven't died. Death doesn't scare teens; permanent injuries scare teens. Having to have someone change your diapers, wash you, feed you, etc. is a fate worse than death to teens and many adults.
I think that putting that in a commercial might get through to them more than one showing them dying.
Margarte 8-25-2009 @ 4:39PM
It is a message that should be addressed to not only teens, but their parents as well. Kids see moms and dads taxt, so where is the example. Allowing your kid to see the video and mom or dad is still texting, where is the lesson.
I am a grandmother of four and my oldest grandson, who is 17 y/o texted me to say, mother is texting while driving coming from the airport in a busy city.
I too remember seeing all kinds of clips taking driver's education and some people took it serious, others didn't. But, because of my interest in medicine and later to become a nurse, I took the information seriously.
But, we have to do what ever we can to get the message out, but parents need to get it also. It remins me of, I can drink and smoke, but you can't because I am an adult. We lead by example.
Policemen text and drive so the point is serious, but it seems that noone takes it serious until its to late.
The county in which I lives a police officer was texting while driving and caused an accident which resulted in deaths.
James 8-25-2009 @ 4:49PM
To whom ever added this on site is a GREAT EXAMPLE to all of Teens and Adults. I think this should be on nationwide commericals all over the country including the US. I would leave it as is since the US is against graphic. Knowing that the US puts on alot of graphic stuff on TV these days now that this is more IMPORTANT to all of us accross the US. That is why this country continues to BAN cell phone usage on highways etc.. Whom ever posted this on site I hope you will fight to get this accross the US it's a PERFECT example on what kids are doing these days, especially the ones that are starting school in Sept 2009.
My Sincere deepest heart goes out to those who lost there loved ones & familes due to cell phone usage while driving.
Thanks,
Javalia68@aol.com
Kapila 8-25-2009 @ 4:29PM
The only solution to the problem lies with the service providers!!
They need to block the device whilst being behind the wheel. The technology is there, just that it should be legislated then this menace can be fixed!!
Joe 8-25-2009 @ 4:40PM
Unfortunately this happens why to often today. Perhaps they should make it mandatory for the parents and kids receiving the phones to have to watch a similar video at the time of the sale, this way they can see what happens when a 10-ounce phone becomes priority over a 3000-pound vehicle.
Rebecca Ramsey 8-26-2009 @ 11:49AM
As a mother of 4 children, the last of whom just turned 16, I think every teenager should view this before getting a drivers license. Gory, yes. Reality, definitely. Having worked in a hospital for 8 years, I saw teenagers being brought into the trauma center, and grieving parents of many who didn't make it. Teens think they are invincible and sugar coating reality won't help anyone. Teens view things just as gory, (if not more so), at the theater or on television. Maybe this should not be shown as a PSA, but to every teen, as well as every adult who texts while driving. I will most definitely show it to all of my children ages 16,18,20, and 25!
David Ben-Asher 8-25-2009 @ 4:35PM
I'm a physician, and have seen too much unnecessary gore in my lifetime. This video should be shown in every drivers ed class in the country. Even if only one teen out of 10 "gets it," it will be well worth it.